Hauger was established in 2019 by the brand's designer and creative director Tobias Lindberg. The goal was to create a classic luxury watch brand by offering high quality in all details and limited production volumes per model. Tobias is a true series entrepreneur. He has created brands as Smartcaze, Cojak, Frank Dandy, Röshults and Saint Rochés.
– Our passion and inspiration comes from the beautiful Swiss nature. The outstanding mountain peaks and valleys that have remained unchanged for thousands of years through world crises and wars breathe history, timelessness and power. This beautiful nature that shifts in colors, from snow, mountains and vegetation during the seasons, gives admiration, time for reflection and great respect for the laws and forces of nature.