In global competition, companies and destinations need to offer experiences in terms of high quality products and services.
The main issue of the report is that the government proposes that the Riksdag make a decision on a new overall policy objective for sustainable tourism and growing tourism: to increase the contribution of tourism and tourism to sustainable economic, social and environmental development throughout the country.
The report proposes that the government develop, adopt and implement a national strategy for sustainable tourism and growing tourism - a platform for policy design and implementation until 2030 - and that this strategy is being developed in cooperation with the visiting industry, government authorities, regions, municipalities and civil society.
The report proposes that the government establish a National Visitors' Forum, which is tasked with developing the National Strategy for Sustainable Tourism and Growing Visiting, and then coordinating the implementation of the strategy.
Press relase in Swedish with full report