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Newsletter #1/2017

Analyzing too much, or too little!

When analyzing data there are two main pitfalls; analyzing too much and analyzing too little. Analyzing too much means that we spend too much cost on analyzing in relation to the value we gain. Analyzing too little means that we "lose" value because we know too little.

Let me give you two examples:

1. Analyzing the relation of sales between all existing articles would probably be to analyze too much.

2. Knowing only the average ticket of all tickets would probably be to analyze too little.

So, how do we actually know that we are analyzing our data at a relevant level? There is no easy answer, and sometimes the only way to find out is to analyze too much and go backwards from there.

But, do not despair! We are keen to help you!

We are a group of passionate and skilled people with plenty of experience from analyzing data. 2016 was a busy and exciting year for us with new interesting projects. The prognosis is that we will continue to grow in 2017. 

Don´t hesitate to contact us!

Per-Anders Angenius
CEO at GADD Software

Affinity - Putting it all together!

A lot of our focus in 2017 will be set on further developing our business module for Affinity, or Market Basket Analysis, together with one of our customers. 

Affinity includes e.g. analysis of purchase patterns, cross sales, add-on sales and strikes. Trend Analysis, such as complete ticket information and average ticket, is also included. 

Affinity is part of our business module Sales Analytics. For more information please contact Mats Carlberg, CSO at GADD Software.

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